What is ADKAR Change Model?

In business, many people talk about change. But change is not only about systems or technology. Real change happen when people change. This is why the ADKAR model become very popular in change management.

ADKAR is a simple model created by Jeff Hiatt, founder of Prosci. It is focused on helping people move through change in clear steps. The name ADKAR is an acronym. Each letter stands for a step in personal change journey: Awareness, Desire, Knowledge, Ability, and Reinforcement.

This model used by many companies in the world because it is easy to understand and apply. It help leaders and managers to guide employees through change step by step.


Meaning of ADKAR Letters

Let’s look at each part of the ADKAR model in more detail:

1. A – Awareness

This is first step. People must understand why the change is needed. If they don’t know why, they will resist. Communication is very important in this stage. Leaders must explain the reasons clearly.

Example: “We need new software because the old one is slow and not secure.”

2. D – Desire

Now, after people know why change is needed, they must want to support it. This is about motivation. Every person have different reason to accept or reject change. Maybe job security, better tools, or personal interest.

Managers can build desire by involving people early and listening to concerns.

3. K – Knowledge

Now, person need to know how to change. What is new system? What skills they need? What steps to follow? This step is about training and education.

Providing user guides, training sessions, and support materials is key.

4. A – Ability

Knowing is not enough. Person must be able to do the new task or behavior. Practice, coaching, and support help here. Sometimes people need time or help to perform correctly.

Managers can assign mentors or create small group sessions.

5. R – Reinforcement

This is last step. Even if change is done, people can go back to old way. To stop this, leaders must reinforce the change. Give rewards, feedback, and recognize good performance.

Celebrating success and giving appreciation help to keep change strong.


ADKAR Change Process

The ADKAR model is not just steps, but full process. It is used at individual level, but also can guide whole organization change. Process is usually like this:

1. Define the Change

First, identify what is changing. Is it system? Process? Role? Make clear picture of future state.

2. Assess the Impact

Check how change affect different people or teams. Use surveys, interviews or meetings to collect info.

3. Apply ADKAR Steps

For each group or individual, apply the five steps of ADKAR. Some people may need more Awareness, some more Ability.

4. Monitor Progress

Use tools to see how change is moving. Are people attending training? Are they using new system? Collect data and feedback.

5. Adjust and Support

If some step is not working, give more support. Maybe someone need more training or communication.


Tools and Techniques in ADKAR

To make the ADKAR model work better, many tools and techniques can be used. These are practical things for each ADKAR stage:

For Awareness

  • Communication plan

  • Email campaigns

  • Town hall meetings

  • Leader talking points

For Desire

  • One-to-one talks

  • Impact discussion

  • Resistance management

  • Employee engagement activities

For Knowledge

  • Training program

  • eLearning modules

  • Job aids and guides

  • FAQs

For Ability

  • Hands-on practice

  • Mentorship

  • On-the-job coaching

  • Simulations

For Reinforcement

  • Rewards and recognition

  • Feedback system

  • Performance tracking

  • Celebrating milestones

Using these tools make ADKAR more practical and help to solve real-life problems in change.


Phases of Change with ADKAR

Every change has 3 main phases, and ADKAR model fits well in them:

Phase 1: Preparing for Change

Here we build Awareness and Desire. Communication and leadership are most important here.

Phase 2: Managing Change

This is action phase. Training is done, new tools are used. It include Knowledge and Ability part of ADKAR.

Phase 3: Reinforcing Change

After implementation, now we focus on Reinforcement. Celebrate success, fix problems, and give support to make change stay.

By matching ADKAR to these phases, leaders can manage change in smooth and structured way.


Why ADKAR is Useful?

There are many change models, but ADKAR is popular because:

  • Easy to understand

  • Focus on people, not only process

  • Can be used in small or big changes

  • Good for tracking progress

  • Help to find where change is stuck

For example, if project is failing, you can check ADKAR. Maybe people don’t have Desire. Or maybe they have no Ability. This way you can fix right problem.

Also, ADKAR is used in combination with project management and business strategies. It add human side to technical change.


Real Example of ADKAR

Let’s say a company move from office work to remote work. Many changes happen. Let’s see how ADKAR is used:

  • Awareness: Tell employees why remote work is needed (safety, flexibility).

  • Desire: Show benefits (no travel, better work-life). Ask their opinion.

  • Knowledge: Train how to use Zoom, Teams, email tools.

  • Ability: Let them try in small group. Give tech help.

  • Reinforcement: Praise good performance, share success stories.

Step by step, employees adapt and company run smooth again.


Final Thoughts

Change is not only about systems, it’s about people. That’s why ADKAR is powerful model. It make change clear, human, and manageable. Every person go through these 5 steps. If one step is missing, change can fail.

Whether you are manager, HR, trainer, or team lead, learning ADKAR help you guide your team better. You can use it in digital projects, culture change, system updates, and more.

Just remember – Awareness, Desire, Knowledge, Ability, Reinforcement – and you will manage change with more success.